Journal of International Business and Economics

Mix Marketing Ooredo Phone Credit Customers
Dr. Rahayu

Abstract
To avoid customer‟s switching cost or switching to other product, researcher plans to answer study hypotheses below which are (1) The influence of product quality toward the loyalty of Ooredo PT Indosat phone credit customers (2) The influence of service quality toward the loyalty of Ooredo PT Indosat phone credit customers (3) The influence of new product marketing toward the loyalty of Ooredo PT Indosat phone credit customers. In This study method is the combination of verificative and descriptive study , and data collection using survey methodwith 255Ooredo phone credit customers of PT Indosat the Jakarta, Indonesia as the sample by using purpose sampling technique and analysis tool used is descriptive method and to answer the hypotheses analysis tool used is Structural Equation Model by using Listrel software. The result of this research based on the analysis descriptive method toward the variables used are negative and some others are positive. The SEM analysis result toward the hypotheses test based on emphirical data has 3 proved hypotheses: 1)Product Quality influences positively and significantly toward the Loyalty of Ooredo PT Indosat phone credit customers, 2) Service Quality influences positively and significantly toward the Loyalty of Ooredo PT Indosat phone credit customers,3) New Product Marketing influences positively and significantly toward the Loyalty of Ooredo PT Indosat phone credit customers.

Full Text: PDF     DOI: 10.15640/jibe.v7n2a11